Privacy Policy

Effective date: 11 November 2026

Who we are

This policy explains how Shah & Co, operating Babyroo at babyroo.in, handles personal information when you visit, buy from or contact us.

Information collected

We collect information relevant to your interactions: name, email, phone number, billing and delivery addresses; order details, payment status, transaction references and purchase history; customer support correspondence, reviews and complaint information; and communication preferences. Our website and its service providers may collect IP address, device/browser information and activity through cookies and similar technologies. Payment credentials are processed through the payment providers offered at checkout; do not send passwords, card details, OTPs or UPI PINs to customer support.

Purposes

We use relevant information to process payments, fulfil and deliver orders, send service updates, handle returns and complaints, investigate fraud, maintain legally required records, and manage product safety matters. Website activity information supports operation, security and improvement. Where optional analytics or advertising tools are used, processing is subject to applicable notice and consent requirements. Promotional communications are sent with consent or as otherwise permitted by law; placing an order is not automatic consent to unrelated marketing.

Service providers and disclosures

Shopify hosts our online store and processes information to provide its services. Its privacy information is available at Shopify’s Privacy Policy. We share relevant information with payment providers selected at checkout, delivery partners, website and technical service providers, customer support services and professional advisers as necessary for their functions. Service-provider access is limited to relevant purposes. We may disclose information where required by law or a lawful authority, or to investigate fraud and protect legal rights. We do not sell customer contact lists. Contact us for information about providers relevant to your order or request.

Cookies and preferences

Cookies and similar technologies support functions such as cart, checkout and security. Optional measurement or advertising technologies may be used subject to applicable requirements. Where our website offers a cookie-preference control, you can use it to manage optional technologies. You can also manage cookies through your browser; blocking essential technologies may affect website functions. Where consent is required, optional processing must be based on that consent.

Marketing choices

Use the unsubscribe or opt-out option in a promotional message, or contact us to withdraw marketing consent. Essential order, safety and service communications may continue when necessary.

Retention and security

We retain information as reasonably necessary for its stated purposes, including tax, accounting, legal, dispute and product safety obligations, and then delete or anonymise it unless lawful retention remains necessary. We use reasonable technical and organisational safeguards appropriate to the information handled. No online service can guarantee complete security.

Processing outside India

Shopify and other service providers may process information outside India. Such processing and transfers are subject to applicable legal requirements.

Children’s information

Purchases are intended to be made by adults, including parents and guardians. We do not knowingly invite children to submit personal information independently. Avoid sending children’s medical records or other unnecessary sensitive information. Contact us if a child has provided information without appropriate authorisation.

Requests and privacy grievances

Contact Rabiya, Grievance Officer, at Babyroo.in@gmail.com or +91 91766 54785 to request access, correction or deletion, withdraw consent, or raise a privacy concern. We may verify your identity and retain information necessary for legal obligations or unresolved transactions. Requests and statutory rights will be handled under the law applicable at the time. Consumer complaints will be acknowledged within 48 hours and redressed within one month; other statutory timelines will be followed where applicable.

Updates

We may update this policy as our practices or the law change. The effective date identifies the current version. Additional notice or fresh consent will be provided where required.

Shah & Co — Babyroo
5, Pillaiyar Koil Street, Pallavan Nagar, Nerkundram, Chennai, Tamil Nadu – 600107, India.
Phone: +91 91766 54785
Email: Babyroo.in@gmail.com