Privacy policy

Effective date: 11 November 2026

Shah & Co operates Babyroo at babyroo.in. This policy explains our handling of personal information.

Information and purposes

We collect relevant names, contact and delivery/billing details, order history, payment status and references, support correspondence, reviews and communication preferences. Our website and providers may collect IP addresses, browser/device details and activity using cookies and similar technologies. Payment credentials are processed by the checkout payment provider; do not send them to customer support.

Information is used to process and deliver orders, send service updates, handle complaints and refunds, investigate fraud, maintain legally required records, manage product safety and improve website operation. Optional analytics and advertising are subject to applicable notice and consent requirements. Ordering does not automatically opt you into unrelated marketing.

Sharing and Shopify

Shopify hosts our store and processes information to provide its services. Relevant information is shared as necessary with payment and delivery providers, technical and customer support providers and professional advisers, or where lawfully required by authorities or to investigate fraud and protect legal rights. We do not sell customer contact lists. Contact us for information about providers relevant to your order or request. See Shopify’s Privacy Policy for its processing.

Cookies and marketing choices

Cookies support cart, checkout and security. Optional measurement or advertising technologies may be used subject to applicable requirements. Where available, use website cookie controls or your browser to manage them. Blocking essential technologies may affect functions. Where consent is required, optional processing must be based on consent. Opt out of marketing through the message’s unsubscribe option or contact us. Essential service and safety messages may continue.

Retention, security and overseas processing

Information is retained as reasonably necessary for the stated purposes and legal, tax, accounting, dispute and safety obligations, then deleted or anonymised unless lawful retention remains necessary. We use reasonable technical and organisational safeguards; complete online security cannot be guaranteed. Shopify and providers may process information outside India subject to applicable legal requirements.

Children

Purchases are intended for adults, including parents and guardians. We do not knowingly invite children to submit information independently. Avoid sending children’s medical records or unnecessary sensitive information. Contact us about information provided without appropriate authorisation.

Requests and grievances

Contact Rabiya, Grievance Officer, at Babyroo.in@gmail.com or +91 91766 54785 for access, correction, deletion, consent withdrawal or privacy concerns. We may verify identity and retain records necessary for legal duties or unresolved transactions. Rights and requests are handled under applicable law. Consumer complaints are acknowledged within 48 hours and redressed within one month; other statutory timelines apply where relevant.

Updates

We may update this policy with an effective date and provide additional notice or fresh consent where required.

Read the full Privacy Policy.

Shah & Co — Babyroo
5, Pillaiyar Koil Street, Pallavan Nagar, Nerkundram, Chennai, Tamil Nadu – 600107, India.
Phone: +91 91766 54785
Email: Babyroo.in@gmail.com